Should I Hire Someone To Make Prospecting Calls For My Real Estate Business?

Knowing When Prospecting Should Be Outsourced

It’s common knowledge that prospecting works within the real estate industry. 

However, while everyone knows that, it doesn’t change the issue at hand.

Real estate agents don’t lack opportunities. They certainly don’t lack leads.

What they lack is consistent time to generate those conversations.

Which leads to an important question. Should you hire someone to help you with your prospecting?

Let’s dive into the details.

What It Truly Costs To Do Things All By Yourself

The majority of real estate agents enter this field because they like being able to help others find great homes or sell theirs.

However, few would say that they joined this business specifically because they wanted to spend the day making cold calls to homeowners and listing agents.

Properly handling prospecting remains one of the most vital activities in any successful real estate business, though.

No matter if you’re making calls to:

• Expired listings
• FSBOs
• Circle prospecting leads
• High equity homeowners
• Former clients
• Database leads

Someone will have to pick up the phone and call them.

Someone will have to leave voicemails.

Someone will have to follow up.

Someone will have to identify any potential motivations or needs.

This leads to the following question.

Is my time best spent on prospecting or on meetings and appointments?

What Happens When You Bring In Prospecting Help?

When a real estate agent decides to bring prospecting assistance into the business, they do so with a purpose.

This is not just about leaving someone else with the task. It’s also about leveraging the fact that they will continue prospecting even after they get too busy to handle that task personally.

While they are meeting with clients and negotiating deals, their prospecting engine continues to run behind the scenes.

Why ISA Becomes Vital for Agents

The main role of an ISA is to perform all of the tasks that are usually ignored once the real estate agent becomes too busy.

Some of the activities include:

• Prospecting outbound leads
• Following up with older leads
• Updating CRM records
• Logging any conversations and notes
• Finding any seller opportunities
• Scheduling appointments
• Consistently communicating

The reason why many agents lose out on good opportunities is not because the homeowner or the property manager wasn’t interested in working with them at all. Instead, they lose them because the lead was never contacted or followed up with properly.

How Does Hiring Prospecting Assistance Differ From Outsourcing?

As with almost anything else, if an agent realizes they need help with prospecting, they have two choices available.

First Option: Hiring Their Own ISA

It allows them complete freedom but also makes them entirely responsible for:

• Recruiting
• Interviewing
• Training
• Writing scripts
• Monitoring and improving performance
• Payroll and scheduling
• Setting up the necessary technology

Should that person leave, they’ll be responsible for repeating the entire process.

Second Option: Working With a Managed Prospecting Service

In this case, they’ll have all of the hard work done for them already.

Recruiting, interviewing, training, systems – everything has been set up.

They only need to focus on the aspects of their job that they excel at.

Will It Really Be Worth Investing In That?

The question of whether or not it’s worthwhile to invest in prospecting assistance depends entirely on where they stand right now.

For those who are still building the foundations of their business and have plenty of spare time on their hands, perhaps handling prospecting alone would make more sense.

However, in case they realize that they aren’t able to consistently contact and follow up with their leads because they lack the time, outsourcing prospecting assistance might prove to be extremely useful.

At Scaleable, We Provide Real Estate ISA Services

The truth is that no matter how well someone can handle prospection by themselves, it always proves to be better to leverage the power of a professional ISA.

That is why, at Scaleable, we believe that agents shouldn’t be wasting their valuable time on prospecting.

It should be someone else’s job to follow up with the leads, communicate with them, identify the opportunities, and manage CRM tasks for the agent.

So let our team handle it while you keep focusing on appointments and negotiations.

You deserve a more efficient workday.

If you want to see how this works in practice, you can explore it here.